'The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operations research. The author addresses a specific "audience" and does it to perfection with a simple very readable presentation' - The Economic Times Denis McQuail provides a coherent and succinct account of the concept of 'm...(展开全部)

The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiver, effect). It is a term that is understood by media practitioners and theorists alike and has entered into everyday usage; however, there is much room for differences of meaning, misunderstandings, and theoretical conf...(展开全部)

The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiver, effect). It is a term that is understood by media practitioners and theorists alike and has entered into everyday usage; however, there is much room for differences of meaning, misunderstandings, and theoretical conf...(展开全部)

'The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operations research. The author addresses a specific "audience" and does it to perfection with a simple very readable presentation' - The Economic Times Denis McQuail provides a coherent and succinct account of the concept of 'm...(展开全部)

Available for the first time in paperback, R. Tyrrell Rockafellar's classic study presents readers with a coherent branch of nonlinear mathematical analysis that is especially suited to the study of optimization problems. Rockafellar's theory differs from classical analysis in that differentiability assumptions are replaced by convexity assumptions. The topics treated in this v...(展开全部)

Available for the first time in paperback, R. Tyrrell Rockafellar's classic study presents readers with a coherent branch of nonlinear mathematical analysis that is especially suited to the study of optimization problems. Rockafellar's theory differs from classical analysis in that differentiability assumptions are replaced by convexity assumptions. The topics treated in this v...(展开全部)

Significantly revised and expanded, this new Second Edition provides readers at all levels---from beginning students to practicing analysts---with the basic concepts and standard tools necessary to solve problems of analysis, and how to apply these concepts to research in a variety of areas. Authors Elliott Lieb and Michael Loss take you quickly from basic topics to methods tha...(展开全部)

Significantly revised and expanded, this new Second Edition provides readers at all levels---from beginning students to practicing analysts---with the basic concepts and standard tools necessary to solve problems of analysis, and how to apply these concepts to research in a variety of areas. Authors Elliott Lieb and Michael Loss take you quickly from basic topics to methods tha...(展开全部)

This brief, core introduction to public speaking combines a concern with classic rhetoric with a strong focus on ethics, diversity, and the latest technology. "The Audience, The Message, The Speaker" emphasizes the speaker's responsibility to convey succinct, meaningful information that is well organized, reliable, and clearly expressed for the relevant audience.

约翰·哈斯林（Jogh Hasling），美国加利福尼亚福特希尔大学荣休教授，在该校主持演讲课程27年。1963年于萨克拉门托加州州立大学取得文学硕士学位，之后在该校任教并指导该校辩论队。1966年哈斯林来到福特希尔大学，教授演讲课并担任校广播台的教师顾问。随后，开设了小组讨论、人际沟通和广播新闻等课程，并撰写了相关书籍。教师是他的第二职业，他的第一职业是广播。从1952年到1961年，他为北加利福尼亚的若干电台担任播音员和技术人员。1980年，与麦格劳-希尔公司合作出版了《无线电广播基础原理》一书。 马昕，武汉大学英语专业硕士，曾供职于中华书局，现为自由译者及编辑。 袁婧，现于中国传媒大学攻读国际新闻与传播硕士学位，曾译有《佳能5D3教程》《文案创作完全手册》。